CASKFINDER APPS GUIDES TOURISTS AROUND THE LAKE DISTRICT’S BEST PUBS

With 13 million tourists from home and abroad visiting pubs every year, Cask Marque has invested in enhancing the iconic British pub experience with the CaskFinder app.

The Lake District boasts 60 Cask Marque pubs and visitors to the area can navigate their way to the best pint using the smartphone app as well as taking part in the ‘World’s Biggest Ale Trail’.

The newly launched feature on the app challenges ale-lovers to visit as many pubs as they can and to register their efforts by using their phone's camera to scan QR codes placed on Cask Marque certificates in accredited pubs.

The app records the number of pubs visited and rewards prizes for milestones of 25, 50 and 100 pubs. Once you have scanned 100 pub barcodes you become a Cask Marque ambassador, which includes the opportunity to spend the day with an assessor, visiting a number of pubs to see how Cask Marque ensure a quality pint.

Tourists can also use the following features of the app:

• Details of the cask beers on sale in each pub
• Description of over 1,000 beers from 250 brewers using Cyclops Beer database
• Rate beers to help other ale fans
• Find similar beers
• Beer Festivals – a complete list with contact details, admission prices and maps
• Beer Blog – from award winning writer, Pete Brown, that gives you an inside track on the beer industry
• Beer of the Week – a featured beer of interest
• New Bar code reader for bottled beers – try it on your Tiger beer to get the full Cyclops descriptors and suggested beers for you to try

Cask Marque Director, Paul Nunny, who is responsible for the quality of ale in pubs said “Cask ale is a British institution which should be celebrated by everyone up and down the country. The CaskFinder app helps customers get the most out of their pub visits and rate their favourite beers, sharing tried and tested favourites with other app users.”

Download the upgraded version of CaskFinder straightaway to start your very own World’s Biggest Ale Trail.

For any further information please contact Sam Britton or Sarah Stevenson at Seal on 0121 616 5800 or sambritton@seal.uk.com