Monday 31 January 2011

NEW YEAR … NEW LEAFLET : BARROW COUNCIL LAUNCHES ITS 2011 TOURISM INITIATIVE

Councillor Rory McClure, Mayor of Barrow will launch Barrow’s 2011 tourism marketing initiative at the Dock Museum at 3 pm on Wednesday, 2nd February, 2011. A new Tourist Leaflet for entitled “Barrow-in-Furness Where the Lakes meet the Sea including Dalton-in-Furness, Walney and the Islands of Barrow" features attractions across the Borough and a free map of Barrow Town Centre and Dalton Town Centre.

The leaflet is themed around the categories Love family fun, Love shopping and nightlife, Love active leisure and Love culture and heritage and features the whole Borough of Barrow including the beautiful beaches of Walney and Roanhead. Attractions including The Dock Museum, Furness Abbey, Piel island and ferry, Hollywood Park Leisure and Retail Complex, the three nature reserves, The forum, the Park Leisure Centre, Sea View Riding School, kitesurfing, favourite coastal walks, Barrow Park, golf facilities and the new Karting Centre and the new PlayMax activity area for children are all included.

The town of Dalton-in-Furness is promoted together with the South Lakes Wild Animal Park, Crooklands Garden Centre and Dalton Castle. Walney and the Islands of Barrow feature beaches, sailing and windsurfing and Piel Island and the Ship Inn. Visitors are encouraged to shop in Barrow Town Centre and the Indoor Market and partake of the town’s vibrant night life. All inspected accommodation throughout the Borough has been included.

The leaflet is currently being distributed across Cumbria and north Lancashire in time for February half term and will feature on the Barrow Borough Stand at the Best of Lakeland Show in Bowness in March.

The leaflets will be distributed across Cumbria by AHA Marketing a South Cumbrian enterprise based at Kendal and to the top 250 Tourist Information Centres in the Country and those in the North West of England in time for February half term. The leaflet can also be downloaded directly from the Council's website by following this link.


Barrow Borough Council also provide copies of the leaflet to local organisations in the Borough e.g. NHS for their promotional events to help recruit medical staff to the area. If any organisation requires stocks of leaflets they should contact Barrow Tourist Information Centre.

The leaflet has been designed and printed by Fingerprints, a local Barrow company who won the printing contract this year with the lowest tender which not only gives the Council excellent value for money but allows us to support a local business.

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