Friday 28 February 2014

Barrow to host cycling extravaganza in May - announced as venue for Pearl Izumi Tour Series

Barrow to host cycling extravaganza in May

Cumbria will again play host to some of the world's best professional cyclists this year - with Barrow now confirmed as one of the 10 host venues of the Pearl Izumi Tour Series in May.

Following on from the success of the Tour of Britain in September 2013, Cumbria County Council is again working with the Tour organisers to arrange a special event - this time an adrenalin-filled team race around the streets of Barrow rather than the endurance test a full stage of the Tour represents.

Cumbria County Council will be working closely with Barrow Borough Council as the lead local delivery partners.

The race will be held on Thursday 15 May, the second date in the 10-venue, five-week national Pearl Izumi Tour Series. Barrow is the only venue in the North West to host an event this year and it is the first time Cumbria has ever hosted a Pearl Izumi Tour Series event.

More details are to come on the event next month, but the Tour Series works by having a one-hour race in a city or town centre closed circuit, normally around 1 mile in length and held in the early evening. For more details on this unique, team based event visit http://www.tourseries.co.uk/about/how_it_works.php

The races will be televised by ITV4, bringing action packed and exciting team-based racing into living rooms across the UK and presenting an opportunity for Barrow to showcase its location on a national footing. The event could attract up to 10,000 overnight visitors – bringing a big boost to the local economy.

Cllr David Southward, Cumbria County Council's Cabinet Member responsible for economic development, said:

"I'm delighted that once again Cumbria will be playing host to some of the cream of world cycling in what promises to be a special event. Last year the Tour of Britain interested and inspired both young and old and I'm sure the Tour Series will ignite Barrow this year with its unique blend of excitement and economic benefits. It will be a big day for the town and there's lots to look forward to."

Barrow Borough Council’s spokesperson for sport, Cllr Tony Callister, said:
"What a fantastic opportunity this is to raise interest in cycling and the benefits that keeping fit and healthy do to increase our wellbeing. Our local residents will have the chance to watch fine athletes competing on their doorstep.
“Barrow has a rich history of sporting activity and once again being the centre of attention to the television and news media keeps Barrow well and truly on the map in top places to visit on the fringes of the Lake District. I’m looking forward to a top day of sporting activity and the benefits it will bring for local trading."

The Pearl Izumi Tour Series 2014
2014 will be the sixth season of The Pearl Izumi Tour Series, a unique team based, televised city centre cycling series organised by SweetSpot Group Ltd, the company behind the organisation and promotion of The Tour of Britain. The Pearl Izumi Tour Series brings together the very best in British professional teams and riders, competing on town and city-centre circuits in front of packed crowds as a part of a full day of cycling activities.

Round One Tuesday 13 May Stoke-on-Trent, Staffordshire (includes Team Time Trial)
Round Two Thursday 15 May Barrow, Cumbria
Round Three Tuesday 20 May Peterborough, Cambridgeshire
Round Four Friday 23 May Aberystwyth, Ceredigion
Round Five Tuesday 27 May Durham, County Durham
Round Six Thursday 29 May Edinburgh, Lothian
Round Seven Tuesday 3 June Redditch, Worcestershire
Round Eight Thursday 5 June Canary Wharf, London
Round Nine Tuesday 10 June Woking, Surrey
Round Ten Friday 13 June Gorey, Jersey (includes Hill Climb event)

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